We saw a problem with the way legacy planning was being done (or not done) in India, and decided to fix it.
Yellow was founded on the principle that it is our most basic instinct to protect and look out for the ones we love. This is a beautiful thing; yet, when it comes to putting it into practice, many people fall short. Not because of a lack of intention, but because of a lack of information and resources.
To bridge this gap, Yellow has developed a first-of-its-kind digital Will-making solution not just for those with access to expensive lawyers and wealth management firms, but for everyone.
We have seen first-hand the trouble that families face due to poorly drafted Wills, which can end up costing them considerable time and money and increases the chance of legal disputes. There are many best practices that go into creating a high-quality Will, and each person’s situation is different. Putting all this together requires expertise that can only come from legal knowledge, and decades of practical experience.
Co-founder, Chief Domain Officer
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Co-founder, Chief Domain Officer
Nikhil, a CA by profession, spent a large portion of his 15-year career at PwC and Ernst & Young involved in estate planning, taxation, and M&A transactions. Most recently he advised Indian and NRI HNIs and UHNIs, family offices, and businesses as the South India regional head for estate planning at IIFL Wealth. At Yellow, he is building a team of estate planning experts to provide users with best-in-class support to complement our tech platform. He is also focused on strategy and finance matters.
Our estate planning experience at India’s top MNCs
With 50+ years of experience, protecting more than 42,000 crores worth of assets for Indian families, at our core, we are experts in inheritance law.
With the help of talented designers and developers, we set out to build a tech-enabled solution that distills our years of experience into a journey that everyone can use, and is easy to understand.
Co-founder, CEO
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Co-founder, CEO
Niranjan V has spent the past 15 years of his career between the US and India in various industries from alternative investments to manufacturing and FMCG. An alumnus of the Wharton School and Stanford University, he focuses on operations, strategy, and team building at Yellow
Co-founder, Chief Domain Officer
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Co-founder, Chief Domain Officer
Nikhil, a CA by profession, spent a large portion of his 15-year career at PwC and Ernst & Young involved in estate planning, taxation, and M&A transactions. Most recently he advised Indian and NRI HNIs and UHNIs, family offices, and businesses as the South India regional head for estate planning at IIFL Wealth. At Yellow, he is building a team of estate planning experts to provide users with best-in-class support to complement our tech platform. He is also focused on strategy and finance matters.
Chief Product Officer
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Chief Product Officer
Namrata’s passion lies in building digital experiences. A Wharton alum, she has played the role of Head of Digital for Nicobar, co-founded a content led e-commerce venture, and worn the hat of investor as VP at a tech-focused venture capital fund. At Yellow, she is responsible for collaborating across functions to build the best possible user experience
Head of Legal Affairs
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Head of Legal Affairs
Aditi is a lawyer with 12+ years of experience in estate planning and commercial law. Previously, she has worked with Kotak Mahindra Trusteeship, MUFG Bank, and Paras Kuhad & Associates, Advocates. Her areas of specialty include consulting on Will creation and structuring of trusts to ensure the smooth inter-generational transfer of assets, insolvency protection, estate duty protection, etc. At Yellow, she heads our legal affairs team and is focused on providing legal expertise and guidance in the development of our products and services, as well as for our customers.
Head of Customer Support
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Head of Customer Support
Priya has 18+years of experience at companies like AOL, Vodafone, Network18, Cision-PRNewswire, and Mahindra, managing large teams in customer service and client relations. At Yellow, she is responsible for delivering the highest quality customer support for our users to make sure they get the answers they need when they need them.
Domain Experts
Our team of experts in Indian Succession Law and Will-drafting have more than 50 years of combined experience at major firms, such as Kotak, Khaitan & Co, and Warmond Trustees.
Tech and Design
Passionate designers and developers from institutes such as Carnegie Mellon, Stanford, and Rachna Sansad are building our product to marry functionality with form, and change the way you think about estate planning.
Customer Care and Operations
Our Care and Ops teams are headed by professionals with more than 30 years of experience across companies like KPMG, Network 18, and Mahindra. They’re here to ensure that you are supported every step of the way.
Yellow is continuously building partnerships with the most innovative companies in India, to bring our customers the best solutions in financial and family wellness.
Help us build the future of legacy planning in India
At Yellow we foster a culture of collective purpose. Our people are our champions, our motivation, and our inspiration. They come from a variety of different locations and backgrounds, cultivate a wide spectrum of personal and professional interests, and are united by a fierce desire to build something that positively impacts the lives of people at scale.
If you apply to work at Yellow or just drop by our offices, chances are you’ll be rubbing shoulders with a UPSC-nerd, a Tamil movie buff, an India Post enthusiast, a sociologist-turned-UI/UX designer, an ex-professional pet groomer, and even someone who likes pineapples on pizza (we’re open-minded).
To inquire about opportunities with Yellow, email info@getyellow.in
